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Sol Properties

International real estate, built on the sun. Sol means sun — and from a Vaughan home base, Sol Properties opens doors across the Americas. A refined retro-sunset mark and a single promise — Begin Your Next Chapter — carry a brand about light, renewal and premium quality.

The chosen Sol Properties logo — the gold retro-sunset mark above the wordmark and 'International Real Estate', on deep navy
Client
Sol Properties
Industry
International Real Estate
Year
2024
Location
Vaughan, ON · the Americas

Begin your next chapter.

Sol Properties is an international real estate company headquartered in Vaughan, Ontario, with premium opportunities spanning Mexico, the USA, El Salvador, Panama, the Dominican Republic and Colombia. The brief asked for a brand that promises not just homes, but lifestyles filled with light, hope and premium quality.

The identity is a refined retro-sunset mark whose horizontal bands read as a sun both setting and rising — the close of a working life and the start of a renewed one. Set in gold on deep navy with quiet serif type, it positions Sol as a luxury retirement brand across Latin America, where the beauty of the region meets modern luxury: luxuriously all-in, fully furnished residences. Retirement, here, isn't a farewell — it's the beginning of a renewed life.

Brand Strategy Logo & Wordmark Color System Web & Social Stationery Print & Stamp
The mark
Construction of the retro-sunset mark — a round sun whose bands read as setting and rising
The gold retro-sunset mark on deep navy
The elegant palette — white, grey, taupe, gold and navy
The gold Sol Properties wax-style stamp pressed on paper
SOL PROPERTIES set over a sailboat on a golden sunset sea, with the Vaughan address
Sol Properties brand collage — oceanfront villa, gold logo, 'Luxuriously All-in, Fully Furnished Residences', global markets
A relaxed man in a pool — 'The Sunset That Marks the Beginning of a New Chapter' — a new way to experience retirement
A woman in a beach chair under the Sol stamp — the sunset that marks the beginning of a new chapter
Sol Properties Instagram posts — A New Way to Experience Retirement and a Sep 21 networking event
The sunset that marks the beginning of a new chapter.
Sol Properties — brand line
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