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Power Car Detailing

A mobile detailing service that comes to you — and a brand that had outgrown its old muscle-arm logo. We rebuilt it from the ground up, giving Power Car two clean ways forward: a refined red icon that honours where it came from, and a bolder lightning-bolt P built for speed, strength and energy.

The new Power Car Detailing logo — a yellow lightning-bolt 'P' lockup beside the wordmark on black
Client
Power Car Detailing
Industry
Mobile Car Detailing
Year
2024
Location
Toronto & the GTA

Rebuild the existing logo and brand.

Power Car Detailing started with a literal, dated logo — a flexed arm clutching a sudsy sponge, set in clashing colours that fought the work it was selling. The detailing is showroom-grade and comes straight to the customer's door; the brand needed to feel the same way. We're not just designing a logo — we're creating a clean, balanced, functional and cohesive identity.

So we rebuilt it. Rather than hand back a single answer, we reinterpreted the figurative essence two ways. Direction one keeps the icon's DNA — the muscular arm — but redraws it crisp and synthetic in a vivid red system, because red enhances the sense of dynamism and energy. Direction two goes further: a lightning-bolt P logomark, highly memorable, with a morphology that denotes speed, strength, innovation and professionalism, in a high-voltage yellow and black. Each direction carries the full system — wordmark, palette, truck wraps, ceramic-coating packaging, apparel, social and out-of-home.

Brand Rebuild Logo & Logomark Color System Vehicle Wraps Packaging & Apparel Social & OOH
The starting point
The original Power Car Detailing logo — a dated flexed arm holding a sudsy sponge in clashing pink and green
Direction one — the refined icon
The rebuilt Power Car Detailing icon — a clean line-art arm over soap suds in red, on white
The red Power Car icon reversed in white on a red background
The red-system palette — white, light grey, skin tan, fire red and near-black
POWER set in bold condensed white type on red — the brand's voice
Red Chevrolet Silverado wrap with the Power Car Detailing logo
White Chevrolet Silverado wrap with the red Power Car Detailing logo
Showroom-ready dark sedan hero — top-notch detailing in the red system
Revive your ride, give your car new life — a car split half-rust, half-restored red
Power Car Detailing Instagram posts — Father's Day 25% off, open 7 days a week
Power Car Detailing story frames — 50% off, will shine like a classic, services list
Power Car Detailing team t-shirts in red and white with the icon
Direction two — the lightning mark
The lightning-bolt 'P' logomark in yellow on black
The yellow lightning 'P' mark set over the headlight of a dark sports car
Black Chevrolet Silverado wrap with the yellow lightning-bolt Power Car Detailing graphic
White Chevrolet Silverado wrap with the black-and-grey lightning Power Car Detailing graphic
Showroom-ready detailing at your door — dark sedan hero in the lightning system
Power Car Detailing yellow ceramic-coating spray bottle — showroom-ready
Power Car Detailing isologotype applications and icon stickers
Powerful clean, fast service — a car presented on a gold platter, we move to you 647-537-2299
Power Car Detailing Instagram posts — see you at the finish line, exterior detailing 25% off, stain-free
Power Car Detailing story frames — Father's week 50% off, will shine like a classic, services list
Power Car Detailing apparel — black-and-yellow lightning tee and a yellow logo tee
The lightning-system palette — high-voltage yellow, greys and black
Experience the power of a perfect shine — delivered.
Power Car Detailing — brand line
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