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Comité Olímpico de Panamá

Social media visual guidelines for Panama's Olympic Committee — a clear, repeatable system for how the committee shows up online. Everything is built around one idea, #UnPaísUnEquipo (one country, one team): a red-and-indigo gradient, Futura PT, disciplined logo rules, and a family of content series that carry the nation's athletes from history to the next finish line.

#UnPaísUnEquipo key visual — Panamanian sprinter Alonso Edward mid-race under a red-to-indigo gradient with the Comité Olímpico de Panamá logo
Client
Comité Olímpico de Panamá
Industry
Sport · Olympic Committee
Year
2019
Scope
Social Media Guidelines

One country, one team.

The objective was simple to state and hard to hold: establish clear visual guidelines and criteria for the committee's communications and posts across social media. Every message had to feel unmistakably like Panama's Olympic team — consistent, proud and recognisable in a crowded feed.

We anchored the whole system to the concept #UnPaísUnEquipo. From there we defined the essentials — a grid that places the committee's mark cleanly on any post, correct-and-incorrect logo usage to protect legibility and clear space, a palette of fire red (#C52D23) and deep indigo (#331488) with their signature gradient, and Futura PT as the voice in type. Then we turned strategy into a content engine: six repeatable post series the team can run week after week.

Brand Strategy Logo Application Color & Type Grid System Content Series Social Templates
The concept
The #UnPaísUnEquipo concept — country, gradient and the Panama swimming relay with their medals
The visual system
Construction — a grid integrates the committee's mark into posts, positioned to the edges of the publication
Brand application — correct and incorrect ways to place the Comité Olímpico de Panamá logo on color and photo backgrounds
Colors and font — fire red #C52D23, indigo #331488, their gradient, and Futura PT
The content series
Serie Atletas — athlete posts for Alonso Edward, Nathalee Aranda and Eileen Grench on the brand gradient
Serie Inspirados — motivational quote posts on the red-to-indigo gradient, signed #UnPaísUnEquipo
Serie Historia — milestone posts for Adán Gordón 1928, Lloyd Labeach 1948 and Irving Saladino 2008
Serie Fotográfica — photographic posts of Panamanian athletes with the committee mark
Serie Juegos — team and delegation posts tied to specific games and tournaments
Serie GIF — animated posts for anniversaries, concepts and real-time moments to build brand awareness
El triunfo no está en vencer siempre, sino en nunca rendirse.
Comité Olímpico de Panamá · #UnPaísUnEquipo
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