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OCASO

Soy candles, hand-poured in Montreal with love. "Ocaso" means dusk — that quiet, golden moment at the end of the day. We drew it into a single flame rising over the horizon, then built a soft, serene world of blush tones, delicate type and considered packaging around it.

OCASO Candles — the wordmark and flame-on-horizon isotype over a soft sunset sea
Client
OCASO · Soy Candles
Industry
Candles · Lifestyle
Year
2024
Location
Montreal, Canada

The calm at the end of the day.

OCASO — Spanish for "dusk" — makes hand-poured soy candles in Montreal, designed to help people slow down and refresh their space. The brief asked for something serene and elevated, so we built the identity from three quiet ideas: the circle (perfection, the cycle of a day), the flame (heart, light) and the horizon (the sunset, the shore). Simplified into a single fine-line isotype, it reads clearly at any size.

Around it we set a soft, monochromatic blush palette pulled straight from a sunset sea, the airy Mulish typeface paired with a delicate script for fragrance names, and a complete system — labelled candles for each scent (Sakura, Amor, Tiffany, Rubia, Flor Violeta), gift boxes and tags, match jars, the Starter / Signature / Secret kits, stationery and a calm, consistent social presence. Hand-poured in Montreal, with love.

Brand Strategy Logo & Isotype Color & Type Labels & Packaging Product Kits Social & Stationery
The mark
The OCASO isotype — a flame rising over a horizon, framed by arcs
Isotype construction — circle, flame and horizon
Logo principles — simplicity, synthesis, hierarchy, memorability, readability
The OCASO isotype as a wax stamp
The OCASO logo across dark, blush and dun backgrounds
Color
The OCASO primary palette drawn from a sunset sea
The OCASO complementary palette beside a candle still life
OCASO primary color swatches with hex and CMYK values
Labels & packaging
OCASO candle labels — Sakura, Amor and Tiffany
OCASO candles and gift box still life
OCASO candle labels in the dun color option
OCASO kraft gift tags and a match box
OCASO keychain and shopping bag
The kits
The OCASO kit boxes — The Signature, The Secret and The Starter
The Signature kit box and what it includes
OCASO personalised match jars — add your name
The Secret — a private message card held in hand
Type & voice
Mulish — the primary OCASO typeface
Luthon Southhand — the script used for fragrance names
Social & stationery
OCASO social grid — refresh your space, hand-poured with love
OCASO Amor — red rose candle product layout
OCASO business card — Ava Rabie, founder
Hand-poured in Montreal, with love.
OCASO · Soy Candles — brand line
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