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Litguide

Modern solutions for modern classrooms. We built Litguide a clear, technological identity — a speech-mark isotype drawn in a single confident stroke — extended it into Litguide hub, the platform sub-brand for schools, then refreshed the whole system with soft gradients and a product-first look that keeps the focus exactly where it belongs: on the app, and the students using it.

The Litguide master-brand logo — the speech-mark isotype beside the Litguide wordmark
Client
Litguide
Industry
EdTech · Literacy
Year
2024
Scope
Identity & Refresh

Modern solutions for modern classrooms.

Litguide is a literacy platform that helps schools prepare students for the work ahead — booklets, practice, an AI essay-feedback engine, and monitoring across schools and classrooms. The identity had to feel exactly that way: modern, technological and trustworthy, but never cold. We built it around a single idea drawn into the mark — two quotation marks meeting, simplified at their intersection into one clean stroke for clarity and definition at every scale.

From there came a monochromatic, cohesive palette anchored by a confident green, and a flexible logo system that extends into Litguide hub — the sub-brand for the schools platform itself. Then we gave the whole family a refresh: a direct, modern and friendly voice, soft blurred gradients as the new key visual, clean typographic layouts, and a quiet rule that runs through everything — negative space is design. The interface stays minimal on purpose, because the important thing is the app.

Brand Strategy Logo & Isotype Color System Product UI Direction Key Visual & Refresh Merch
The identity
The Litguide isotype — two speech marks in two-tone green
Isotype construction — both planes simplified into a single stroke
Litguide hub logo across dark, light and green backgrounds
Litguide color system — a monochromatic dark-to-light scale with greens
Litguide hub — the platform sub-brand
Litguide hub sub-brand lockup — the speech-mark isotype with the Litguide hub wordmark
Modern Solutions for Modern Classrooms — Litguide hub on tablet
New hub — new look and feel, with Google auth, classroom updates and the AI essay feedback engine
Litguide brand montage — students, dashboards and engagement stats
A teacher with Litguide feedback bubbles — direct question feedback
The refresh
The refreshed Litguide logo on a soft teal gradient
Look & feel refresh — the new Litguide key visual on phone
Soft blurred gradients across two Litguide phone mockups
Negative space is design — a brand principle
Litguide 3D elements — graduation cap, calendar, megaphone, target
Litguide 3D elements — envelope, clock, diploma, life ring
Soft and clean card layouts with the Let's start call to action
The product
Litguide Schools Portal login for the Durham Catholic District School Board
Litguide admin panel — booklet and content management
The Litguide app — progress and per-section feedback, Perfect and Needs practice
In the wild
Litguide white tee with the green line-pattern graphic
Litguide black tee with the green line-pattern graphic
Litguide patterned dress shirt in dark
Litguide patterned dress shirt in white
Modern solutions for modern classrooms.
Litguide — brand line
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