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The Foundry

An innovative whiskey, tequila & taco bar where Mexican roots meet bold creations. The name speaks to a process of creation and transformation — in the kitchen and in the experience — so we forged an identity around a modern Día de los Muertos calavera: a sugar skull that celebrates life, memory and resilience, set in deep red, black and cream.

The Foundry full brand lockup — the ornate sugar-skull calavera above the EST. 2024 wordmark and 'Whiskey, Tequila & Food', in cream on black
Client
The Foundry · Whiskey, Tequila & Food
Industry
Restaurant · Taco & Cocktail Bar
Year
2024
Location
Grand Cayman, Cayman Islands

Where Mexican roots meet bold creations.

The Foundry is an innovative taco bar that blends a passion for Mexican cuisine with a vibrant, energetic atmosphere. The name reflects the process of creation and transformation — both in the kitchen and in the customer experience — so the brand had to feel forged: confident, characterful and built to last.

At its heart sits a calavera. The sugar skull symbolizes the celebration of life and memory, blending rich cultural heritage with a modern, playful vision — "Calavera no chilla!", a saying where courage and resilience are deeply respected and admired qualities. We drew the skull as a clean, geometric icon, then extended it into a full EST. 2024 lockup, a circular badge, a cheeky "WTF! — Whiskey, Tequila & Food" mark, and a fire-engine-red, black and cream palette running across coasters, apparel, packaging, signage and social.

Brand Strategy Logo & Badge Color & Art Direction Apparel & Merch Packaging Signage & Social
The concept
Concept — 'CALAVERA NO CHILLA!' set in bold black and cream type on fire-engine red
The Foundry calavera icon drawn on a construction grid — geometric, stylized sugar-skull shapes
The Foundry sugar-skull icon in solid black on cream
The Foundry wordmark in cream on black — 'Where Mexican Roots meet bold creations.'
The mark
The full Foundry brand lockup — skull, EST. 2024 and 'Whiskey, Tequila & Food' — in black on cream
The full Foundry brand lockup in black on fire-engine red
Art direction — tacos, the red circular badge, a smoked negroni, and a Catrina in flowers
Logo & badges
The Foundry circular badge — skull ringed by 'The Foundry · Whiskey, Tequila & Food'
The circular badge shown in red-on-black and black-on-red color pairings
The 'WTF! — Whiskey, Tequila & Food' badge flanked by two mini sugar skulls
The WTF! badge shown across red and black backgrounds
Flavors & table
A flaming tiki cocktail being torched — 'Whiskey, Tequila & Food · Forged in Flavor'
Primary color palette — crossed red chillies and a skeleton-painted Aztec dancer
Secondary color palette — a salted tequila shot with lime and a pastor taco on orange
The Foundry beer coasters in red, black, cream, mustard and maroon with skull and badge marks
In the wild
The Foundry neon badge glowing on a brick wall — Seven Mile Beach, Grand Cayman, Cayman Islands
Applications — a WTF! taco plate, an 'Everyone has a tequila story' poster, and a Catrina in The Foundry styling
The Foundry t-shirts, front — the skull badge printed on black and red tees
The Foundry t-shirts, back — the WTF! badge on charcoal and red tees
The Foundry staff apron with oversized skull motif, beside a branded menu clipboard
The Foundry kraft takeout bag printed with a row of black sugar skulls and a red seal
The Foundry WTF! stickers in red, black, maroon and mustard
Whiskey, tequila & food. Forged in flavor.
The Foundry — brand line
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