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Converse × Peanuts

A launch campaign for the Converse × Peanuts sneaker collection — the Chuck Taylor, Chuck 70 and One Star reimagined with Snoopy, Charlie Brown, Woodstock and the whole gang. We brought it to life in the strip's own language: halftone pastel skies, hand-drawn doodles and big comic onomatopoeia (OWOOOO, WHACK!, WUMP!), carried across retail POP, pop-up activations, influencer and social.

Converse × Peanuts key visual — a red Chuck Taylor printed with the Peanuts gang, a dancing Snoopy, hearts and music notes on a pink halftone background
Client
Converse × Peanuts
Industry
Footwear · Fashion Retail
Year
2019
Scope
Retail · Activations · Social

A comic strip you can wear.

The collection pairs Converse icons with one of the best-loved comics ever drawn. To launch it, every touchpoint had to feel like it stepped straight off the page — playful, hand-drawn and instantly Peanuts, while still unmistakably Converse.

We built the campaign on three fronts. Retail POP dresses stores with framed hero features, window displays and large wall grids of the collection. Pop-up activations push it further — a fully line-drawn "Peanuts world" room where everything reads as a sketch, plus a chroma photo booth that drops shoppers into cartoon Peanuts backdrops, gathered under a hashtag with rewards for the most-liked shots. An influencer "Converse-Con" turns reviews into comic-strip video, complete with panels, speech bubbles and onomatopoeia. And a full social system — posts, carousels and stories — keeps the collection floating through the feed.

Campaign Concept Art Direction Retail POP Pop-up Activations Influencer Social Content
Retail & POP
In-store wall display — the Converse × Peanuts lockup with a grid of collection shoes, a QR code and rows of the red gang sneaker
A framed hero poster of the red Peanuts Chuck Taylor mounted on a retail shelving wall
Store window display — the yellow Woodstock-print high-top floating in hand-drawn clouds with a dancing Snoopy
Pop-up activations
'Peanuts world' pop-up — a room where floor, walls and furniture are line-drawn in black on white, like living inside a sketch
Chroma photo-booth activation — a green screen that drops shoppers into cartoon Peanuts backgrounds, shared under a hashtag
Influencer
Converse-Con influencer concept — a comic-strip-style video review with Snoopy panels, POW! onomatopoeia and speech bubbles
Social
Instagram feed posts — the red gang shoe, the cream Snoopy Chuck 70 and the black One Star on pastel halftone backgrounds
Instagram carousel — the Converse × Peanuts card followed by the Charlie Brown slip-on and the yellow Woodstock high-top
Instagram stories — the red, cream and black collection shoes shown full-screen on phones
Instagram stories — the Charlie Brown slip-on in space and the yellow Woodstock high-top in clouds
Learn from yesterday, live for today, look to tomorrow, rest this afternoon.
Snoopy · Peanuts
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