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2brains

A clear, optimistic rebrand for 2brains — a growth & marketing agency. We built a confident new identity around a single idea: two minds think better than one. A rocket isotype, a navy-and-blue system, and an umbrella brand to grow into.

2brains logo — rocket isotype with the 2brains wordmark in navy and blue
Client
2brains
Industry
Growth & Marketing Agency
Year
2024
Scope
Identity & Brand System

A direct, clear and simple communication.

2brains is a growth agency that works with its clients, not for them — the name comes from a simple truth: two minds think better than one. The rebrand had to feel exactly that way. Confident, collaborative, and easy to read at a glance.

We built the identity around a new rocket isotype and a tight, purposeful palette — optimistic cream, a bright energetic blue, and a stable, confident navy, with yellow and coral to add life. DM Sans keeps every message direct and human. On top of it all sits an umbrella brand, 2brains Agencies, that keeps the essence but turns the volume down — neutral, synthetic, monochrome, and minimal — so the family can grow without losing the thread.

Brand Strategy Logo & Isotype Color System Typography Brand Architecture Web & UI Direction
The new identity
2brains wordmark in navy and blue on cream
2brains wordmark reversed — cream and blue on navy
New 2brains rocket isotype over a rocket launch night sky
The 2brains rocket isotype on light and dark backgrounds
Brand architecture — the 2brains master logo beside the 2brains Agencies lockup
Voice & character
Let's grow — the 2brains tagline set large in blue
Brand attributes — optimism, clarity, expansion, inspiration, creative, positive, stability, constancy, confident
2brains color system — primary cream, blue and navy, secondary yellow, coral and ink
DM Sans is our font — the 2brains typeface
Brand in motion
We are a Growth Agency — 2brains website hero, light
We are a Growth Agency — 2brains website hero, dark
2brains UI cards — service modules in the brand palette
2brainsms.com — the 2brains domain lockup
Trabajamos con nuestros clientes, no para ellos — we work with our clients, not for them
Todo éxito en los negocios comienza con un plan estratégico — every business success starts with a strategic plan
The umbrella brand — 2brains Agencies
2brains Agencies — the umbrella brand wordmark on navy
2brains Agencies application — minimalist chess photography
2brains Agencies application — minimalist duotone city photography
"2 Mentes piensan mejor que 1."
2brains — brand line · Two minds think better than one
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