Client
22 Renovations
A confident, brand-neutral identity for a Toronto renovation company — and an umbrella brand built to carry a whole family of trades. Your trusted partner in transformation.
The name says it all. "22" is the number associated with the power to turn big ambitions and dreams into reality — the mark of visionary builders. We made that idea the backbone of the identity: a precise, engineered "22" monogram whose proportions sit in perfect equilibrium with the wordmark.
The palette is deliberately brand-neutral — four calibrated greys from near-white to near-black — so the work, not the colour, does the talking. Paired with Plus Jakarta Sans and a "Proudly Canadian" mark, it reads premium, trustworthy and quietly confident. Built as an umbrella brand, it scales cleanly from 22 Renovations to 22 Flooring and beyond.
With the identity locked, we extended 22 Renovations into a working brand system. We introduced a single accent — a confident blue (#146FF5) chosen for what it signals: professionalism, competence and trust — readable on both light and dark. From there: a full digital product, a sub-brand architecture, a contractor-vetting program, and a custom icon library.
"Transforming houses into homes — renovation services crafted with care."
Tell us what you're working on — we'll take it from there.
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