Client
22 Flooring
A bold, enduring brand for an expert flooring company in Toronto — the second name under the 22 umbrella. Foundation of strength: flooring solutions that endure. Experience flooring, redefined.
22 Flooring is the second brand under the 22 umbrella — so it had to feel unmistakably part of the family while standing firmly on its own. We reinterpreted the engineered "22" monogram and gave it a single, confident accent: a high-energy orange (#FF4A24) that reads as solid, modern and built to last.
From there we built the whole system — logo architecture, the brand-neutral grey foundation, Plus Jakarta Sans, a custom 1-pixel icon library, photography direction, social, posters, an app icon, and a full website — all carrying one promise: flooring solutions that endure.
"Experience flooring, redefined. Foundation of strength: flooring solutions that endure."
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